Hello. You've probably heard of Michaels stores that sell art. Their stores are at the heart of their customer engagement strategy, showcasing their artistic and creative products, empowering Michaels team members to interact with shoppers and help them develop creative ideas. If you read the article about them here https://michaels.pissedconsumer.com/...r-service.html you will see that they have also developed a robust online platform that promotes social media and includes expert advice, project ideas, marketing content and information on upcoming events at Michaels.